Social Media Marketing
Social Media Marketing is here to stay and is one of the most effective ways to build relationships with your key audiences, increase awareness, build credibility, position your brand as an expert, and motivate your customers to want to learn more. Together, we will identify the platforms that are most relevant to your audience and put them to work building your brand.
Strategic Marketing Communications Planning
This is the most exciting time to be marketing a business. Never before have we had access so many innovative tools and tactics for reaching, inspiring and motivating your audience to act. The tricky part is selecting the right mix at the right time so as to offer your product or service in a way that outperforms your competition. Having a comprehensive marketing strategy in place is critical. Creating it begins with a thorough understanding of your overall business goals and objectives, target audience, competition, industry, challenges, opportunities, and more. From there, we will create and implement a marketing strategy that’s uniquely yours and exceptionally effective.
I love to write. It’s what makes me tick – and the bigger the challenge, the better. Over the last 30 years, I’ve written just about everything. While I have my favorites, I write it all and do it well. Some of the materials I’ve written include: media materials, product sheets and brochures, advertisements (print and digital), website copy, pitch letters, social media posts and blogs, newspaper features, scripts, speeches, technical documentation manuals and more. For a sampling of my most recent, please visit my online portfolio. Call me and we’ll get started.